3 Natural & Clean Makeup Brands For Non Toxic Beauty

Go Chemical-Free With These Clean Makeup Brands

When it came to getting rid of chemicals in my home, finding clean makeup brands was at the top of my list.

Why?

For one thing, personal care products are some of the worst offenders when it comes to chemicals. (You can read more about that here.)

Also, our skin is the largest organ in our bodies, and anything we put on it gets absorbed into the body. And we not only put makeup on our skin but also near our eyes, mouth, etc.

But, of course, we also want makeup that works.

So I’m going to share with you the three top clean makeup brands I’ve found that have products I love and feel good about using.

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Brand #1- 100% Pure

100% Pure is a makeup and beauty brand that is all about using only the purest ingredients in their products (hence the name).

The also have a commitment to environmental sustainability and caring for animals. They donate a bowl of dog food for shelter dogs and a tree (through Trees for the Future) for every product purchased.

One of the reasons 100% Pure is at the top of my list is because they actually live up to their name.

Lots of companies have great sounding names that make you think they’re all natural, but the ingredient list for 100% Pure backs it up.

When I looked them up on the EWG’s Skin Deep Cosmetics Database, most of their products listed scored a 1 (which is the best rating) and none was higher than a 3.

100% Pros: Their clean ingredient list, commitment to sustainability, and partnership with many animal & earth-friendly charities are all outstanding.

They also have a wide range of makeup and beauty products to choose from in many shades/colors, many of which have won Clean Beauty Awards.

You can treat your skin and hair with toxin-free products, and all your makeup needs are covered. They also have lots of non-toxic nail polish options.

100% Pure Cons: The biggest con for me about 100% Pure is the price. They do use the best ingredients in their products, which means their products are more expensive.

I don’t have a problem paying more for higher quality, but I do buy 100% Pure products less often than I would if I had a bigger budget.

My strategy is to buy my absolute favorite makeup products from them and buy the rest from more budget-friendly companies.

100% Pure Favorites: One of my favorite products is their Fruit Pigmented Lengthening Mascara. Not only is it colored with fruit, it also smells good!

Often mascara (even the natural kind) smells weird. I got the Dark Chocolate mascara, and it actually smelled like chocolate!

I also really like their nail polish, and my favorite is Midsummer Night’s Dream. I put two layers of it on, and it lasts about as long as other nail polish. They also have a Glass Top Coat Polish to protect color and wear even more.

I can’t list everything, but other options to try are the Fruit Pigmented Eye Shadow, Fruit Pigmented Foundation, and Natural Long Last Eyeliners.

Brand #2- Honeybee Gardens

Next in the line of clean makeup brands is Honeybee Gardens. I also really like this brand and what they stand for.

Honeybee Gardens not only has clean ingredients, it also has vegan options, is cruelty-free, and uses non-GMO sources.

I have gotten some really good products from Honeybee Gardens and love that they donate to no-kill animal shelters. Although 100% Pure is still my favorite, Honeybee Gardens does have more affordable options.

Honeybee Gardens Pros: Honeybee Gardens has some really great all-natural and affordable makeup options.

There were only a few of their older products listed on the EWG’s Skin Deep Cosmetics Database, but 3 out of 4 of them had a 1 or 2 rating (the lower the better).

And one of my favorite things is that they have samples! I’m never sure which shade of anything I should try. With Honeybee Gardens, you can get samples of blush, foundation, eye shadows, and more.

Check out their samples here.

Honeybee Gardens Cons: The biggest con for me is that I feel like their options are more limited than some other brands. For example, they only have pressed mineral foundation (no liquid).

Depending on how warm and humid the weather is, Honeybee Gardens makeup does not always last as long as I would like it to.

I do have oily skin, so this is always a battle for me, but overall I’ve gotten better wear out of 100% Pure makeup.

Honeybee Gardens Favorites: I really like their selection and colors of eye shadow and eyeliners. I have several shades of their Effortless Eye Liner and their Pressed Eye Shadow.

They also have really cool WaterColors Nail Enamel that doesn’t smell like nail polish! It’s water-based and odorless, plus it comes in lots of colors.

I have Surf’s Up and love the color. My only complaint is that it doesn’t last as long as other nail polish. But they do have a Primer Sealer to help with that.

Check out more from their website or on Amazon (to get free Prime shipping)!

Brand #3- Burt’s Bees Makeup

Another makeup line that I’ve been trying out more recently is Burt’s Bees.

As far as clean makeup brands go, Burt’s Bees is relatively new. They have many good products for skincare, hair, body, and baby care but only recently branched out to makeup.

Since I like other Burt’s Bees products, it made sense to try out their new makeup.

I love that all their products have 95-100% natural origin formulas. They also source their ingredients responsibly and use recyclable packaging.

And absolutely no testing is done on animals.

Burt’s Bees Pros: Burt’s Bees is a trusted and established company as far as natural and safe ingredients go. I feel very confident using their products.

Because their makeup line is newer, there weren’t ratings on the EWG’s Skin Deep Cosmetics Database, but most of their other products have ratings of 1-3 with the highest being a 6.

Burt’s Bees makeup is also less expensive than 100% Pure, so it’s been a good go-to for my budget.

Burt’s Bees Cons: The newness of their makeup line is a bit of a con for me. There are certain products I decided not to try because they were getting low ratings (which mostly had to do with the wear of the makeup).

However, other products had great ratings and have worked well.

They also don’t have as many options as some other more established clean makeup brands.

I fully expect that Burt’s Bees will continue to improve their formulas and keep coming out with new products, so I think I’ll like their makeup even more in the future.

Burt’s Bees Favorites: Probably my favorite product from Burt’s Bees so far is their Nourishing Mascara. Although it doesn’t smell as good as 100% Pure’s, it works well and is $13 cheaper (good for the budget).

The only negatives I have are that my eyes get a little itchy by the end of the day and it’s not waterproof.

A close second for me is their Tinted Lip Balm. I’ve never been a big fan of extremely colorful lipstick or lip gloss, so I love that this just gives my lips a hint of color.

It’s also moisturizing + one of their highest rated products.

Check out more of Burt’s Bees makeup on their website (where they do have lipstick and lip gloss if that’s your thing) or buy from Amazon to get free Prime shipping.

What Are Your Favorite Clean Makeup Brands?

Now that you know about my favorite clean makeup brands, I’d love to know if you have any others I should know about!

If you have a favorite or try out one of the ones I’ve just listed, let me know in the comments.

And now that you’re working on cleaning up your makeup products, here are 7 other simple swaps to make for a non toxic home.

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